An excellent local museum located in the town's old granary, Museum Kitzbühel (Museum der Stadt Kitzbühel) is well worth a visit.
With a focus on the region's rich history, including its popularity as a leading ski destination, its many displays include items of Tyrolese folk art and finds from ancient mines.
Its substantial art collection includes more than 60 paintings and 100 drawings by Alfons Walde, whose colorful images of the mountains helped attract the rich and famous from around the world to the region's slopes. Many other artworks with a winter sports theme are also on display.
